Our Why

Belle Sorelle

/beautiful sisters/

“The sisters we are lucky enough to have and the sisters we choose to have”.

The inspiration behind Belle Sorelle comes from the enduring and strong female relationships we have in our lives. Our mission is to empower women, to celebrate their strength and independence, and build lasting self-esteem. We believe all women should know their worth, be entitled to be who they want and have the confidence to pursue their dreams.

From humble beginnings, the Belle Sorelle dream has been built by the dedication of our beauty therapists and stylists. Today our Perth eyebrow stylists are among the most sought-after technicians, and Belle Sorelle is the name on everyone’s lips for exclusive skin treatment, cosmetic tattooing and truly transformative beauty therapy.

We welcome all our beautiful sisters with open arms. As well as being highly qualified and incredibly passionate about our work, we are constantly inspired by the beauty journeys our clients choose to take with us.

From one beautiful sister to many...

Belle Sorelle began as the dream of Perth eyebrow stylist and beauty therapist Ashleigh Jones. Her mission was simple: to help women feel good about themselves. When we feel good and look confident, the benefits that flow through to every aspect of our lives are almost immeasurable.

Driven by that dream, Ashleigh opened the doors of Belle Sorelle in a small studio room and quickly grew the business into a salon where style and comfort meet.

Ashleigh has travelled the world learning from pioneers in the beauty industry in order to bring that knowledge back to Perth. Along with her highly experienced team, she continues to seek out the most effective, safe and transformative techniques for the benefit of Belle Sorelle clients.